i-4business Social Media Graphics
These social media graphics were commissioned by i-4business as part of thier on-going marketing communications.
Social Media Marketing
We’ll create stunning social media content and generate real organic growth so that you can focus on your business.
Establish professional credibility and attract new customers with stunning, industry-relevant and engaging social media posts.
- Unique content expertly crafted to build your brand.
- Preview and approve social media posts every week.
- Build stronger relationships with your audience.
Would you like a free marketing consultation for your business?
With our One Hour Free Marketing Consultation you’ll get free, no-obligation marketing advice on how to best address your identified business needs. Done by telephone or video call we’ll ask you lots of questions about your business, your competitors and the marketing you’ve been doing. It may feel like you’re doing all the talking but it’s how we learn about your business and enables us to provide the most useful and actionable marketing advice. If after that you want to know more about how we can help then we can talk some more.
What is social media marketing
Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving.
When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness.
However, many brands struggle with creating engaging content and reaching their target audience. With social media playing such an important role at the top of the funnel, let’s dive into all things social media marketing – what it is, its benefits, and how to actually build a social media marketing strategy that’ll work for your specific business.
Social Networks
Social networking sites help people connect with each other and offer a multitude of ways for different brands to attract individuals. Users can share their thoughts, form groups based on their interests, curate content, upload photos and videos and participate in group discussions.
You can reach wide and diverse audiences with advertisements and persuade influential people with the right targeting metrics. You can also build connections between your brand and those individuals, research user preferences and monitor online conversations about your business. Learning what people post about your brand on social networks can help you use that information to create a positive presence and boost brand awareness.
Examples of social networking platforms:
Social News
Social news sites are aggregators that allow users to post news links to external sites, on which other users can then vote submissions up or down in a way that affects their overall exposure. In practice, this means that links with the highest number of votes are the most prominently displayed.
Reddit is an excellent example of a social news platform that has weathered the ages. Members of the reddit platform submit content like links, text posts or images, organised into separate, user-created boards called “subreddits.” As of 2019, the site ranked as the fifth most visited website in the US.
Microblogging
Microblogging platforms are sites that allow users to post short written entries, which can include links to product and service sites, or links to other social media platforms. Microblogging sites typically build a “wall” or “newsfeed” to allow for specific sharing with followers.
The most well-known microblogging platform is Twitter, with more than 321 million monthly active users. The first tweet was sent in March 2006, when co-founder Jack Dorsey posted “just setting up my twitter.”
Bookmarking Sites
Discussion forums encourage people to answer each other’s questions and share ideas and news. Many of these social media sites focus on posing questions to solicit the best answer; answering them correctly and honestly can increase your credibility on the forum. And that credibility and respect could lead to an increase in visits to your business or product website. You can also use discussion forums to do market research by asking people what they think of your products and brand. This can help you create more focused marketing campaigns.
Examples of discussion forums:
- Digg
- Quora
- Clubhouse
Media Sharing
Media sharing platforms allow users to share a range of media online; in practice, images and video dominate these sites. YouTube has been one of the world’s most well-known media sharing platforms since its launch in 2005. In 2019, more than 500 hours of video content were being uploaded to the platform every minute.
Community Blogs
Oftentimes, sharing a core message online without maintaining a self-hosted website or outlet is more than enough for a brand. This is where community blogging platforms can provide an essential service, and help communicators reach audiences with minimal fuss.
Some examples of community blogs include Medium, a relatively new online publishing platform dedicated to so-called “social journalism,” and Tumblr, a microblogging platform designed for the sharing of multimedia and short-form blogging.
As with all things in the digital marketing market, the realm of social media shifts and changes by the day. This list may look completely different a year from now.
Could your website benefit from a free website audit to help boost your business?
Is your website looking tired? Or maybe the number of enquiries has fallen, if this sounds familiar then why not take advantage of our FREE website audit service? We’ll provide no-obligation actionable website advice that you can start using right away. Again if you like our recommendations for your website and you want to know more about how we can help make those improvements then we can talk some more but we promise we won’t chase, we won’t hassle it’s completely up to you, so what have you got to lose?
How can we help you?
Strategy
Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.
What are your goals? How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.
Which social media platforms do you want to focus on? The major social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting out, it’s better to pick a few platforms that you think your target audience is on than to be on all platforms.
What type of content do you want to share? What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? A good place to start is to create a marketing persona, which will help you answer these questions. And this doesn’t have to be fixed forever; you can always change your strategy according to how your social media posts perform.
To help you create a great social media strategy, here are our long-form, step-by-step guides on creating a social media strategy and social media marketing plan.
Planning and Publishing
Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.
Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.
There are now a variety of social media scheduling tools, such as Buffer Publish, that can help you publish your content automatically at your preferred time. This saves you time and allows you to reach your audience when they are most likely to engage with your content.
Listening and Engagement
s your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.
People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.
You can manually check all your notifications across all the social media platforms but this isn’t efficient and you won’t see posts that didn’t tag your business’s social media profile. You can instead use a social media listening and engagement tool that aggregates all your social media mentions and messages, including posts that didn’t tag your business’s social media profile.
Analytics and Reporting
Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts?
The social media platforms themselves provide a basic level of such information. To get more in-depth analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools available, such as Buffer Analyze.
Advertising
When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.
Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more.
When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk changes, automate processes, and optimize your ads.
Why choose our studio for your projects?
We are a command of professional and enthusiastic people, who like what they do and are always in the process of growing and improving their skills.
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Our values are good organization and result orientation.
Social Media Marketing FAQs
We’re hoping we’ve provided you with some answers below, but were always available for a chat if you have any other questions.
What Is Social Media Optimization (SMO)?
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news
What social platforms should I be using?
platforms, but every social channel you adopt requires time, energy and budget to effectively meet your business goals. To start, choose one or two that makes the most sense, and really capitalize on them by making frequent, high-quality posts.
How can I increase my followers?
When your social media properties are managed appropriately, you see growth through targeted boosts or ads, carefully crafted copy, highly shareable resources, captivating imagery and platform-specific best practices. We believe in the value of gaining quality followers and qualified traffic, meaning your new followers should be members of your target audience – not just all breathing humans. So avoid buying followers or using other questionable tactics, as it’s unlikely to help your business. When a social media account has vibrant and regularly posted content, backed with some professional strategies for promotion, quality followers grow naturally
How effective is video on social media?
Very. Your company’s social media strategy should absolutely include video, especially for platforms like Instagram and YouTube. Every mainstream social media channel can support video assets, and 81 percent of businesses use video marketing to boost brand awareness and sales (HubSpot, 2018). Try incorporating a mix of live and produced (scripted and edited) videos into your social media strategy. These days you can create social media–worthy videos with just a smartphone and an editing app – and there are free apps out there to help with this.
If you’re looking for a more professional-grade video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production supported by other digital content experts.
How has social media changed marketing strategies?
Social media is now an integral part of an effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and then utilize paid advertising on social media to drive middle-of-funnel or bottom-of-funnel efforts. It has heavily influenced design and video strategies, as users today expect to get information very quickly. For example, videos that can be understood while muted are popular now, as people want to consume that content while in public.
Why should I invest in social media marketing?
At the very least, social media is great for increasing brand awareness and building a community of prospects. At most, social media can be a major revenue driver. It’s a facilitator of conversation. It’s one of the best ways to make an audience feel like a part of your brand, which drives purchases. Finally, audience targeting is a great reason to invest in social. Boosted/promoted posts and display advertising are great ways to launch a retargeting or brand awareness campaign.
Should I Get More Social Media Support?
Should I Get More Social Media Support
If you want social media strategy and management that’s backed by extensive experience, customized for your brand, and built around your ROI goals, consider working with Oneupweb. Explore our social media marketing services, or contact us today to see how we can help.
Does my business need to be on social media?
There are approximately 2.77 Billion people worldwide with at least one social media account (Statista, 2019) and where there are people, there is potential for leads and customers.
Marketing -in its purest form- is literally showing your product to the most likely group of people to buy it.
Whatever your business, brand or offering, whether it’s B2C or B2B, however unexciting your product might be, no matter how small your business is, regardless of how tiny your niche, you will be able to find your target market on social media.
What is the best way to grow my following on social media?
Give people a reason to follow you!
A massive social media marketing mistake (that I see all the time) is businesses that do nothing but promote themselves and their products.
Ask yourself, would you want to follow a business on social that constantly rams their products and offers down your throat?
Most people see this as annoying, spammy and a newsfeed killer. And even when these businesses are lucky enough to gain followers, most people will unfollow quickly after seeing these type of posts.
The best way to grow a following is create a profile that a specific target audience (your market) want to follow. This means posting content that appeals to them.
Your social content should educate, inform and entertain your target audience in a way that appeals to them.
Think about your content medium (e.g. written, video, audio, imagery) and content style. Would you want to follow your business, if you were your target audience?
What is the best time to post on social media?
You have to be consistent. That means never letting your posting schedule run empty. It means posting at the perfect time every single day, giving you the best chance of reaching your target audience at a time preferred by them, not you!
The network you use and the market you’re targeting will hand you the best times to post.
What type of results can I expect?
The key performance indicators we look at are followers, engagement, and website traffic. All 3 of these metrics influence sales in the long-term. You will see these metrics increasing monthly, and we will track our progress to see how this is working for you.
How much website traffic should I expect each month?
Our social media management services focus on developing followers and engagement on your social media channels. Your organic website traffic may increase as you gain new followers. However, to see an immediate increase in website traffic, you should use our paid social advertising service.
What is social media?
The term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos. Users engage with social media via a computer, tablet, or smartphone via web-based software or applications. While social media is ubiquitous in America and Europe, Asian countries like Indonesia lead the list of social media usage.1 More than 4.5 billion people use social media, as of October 2021.
What is are some common issues with social media marketing plans?
Many businesses fail to curate content specifically for each platform. While cross-posting on Facebook and Instagram may be convenient, we recommend at the very least optimizing your posts’ descriptions for each platform.
Another common issue we see is improper use of hashtags on each platform. By making sure your content is optimized for specific platforms, you align with user expectations. This makes your brand appear proficient in social media, which is a form of social proof.
How much does social media marketing cost?
Above all, social media takes time. It’s important to spend time creating your assets, writing description copy and participating in community engagement (answering comments, sharing content to your story, etc.). There are true costs associated with social media marketing if you pay for professionally designed assets, hire an agency to manage your channels for you, or utilize advertising or boosting capabilities. Cost varies drastically by vendor, and you get what you pay for if you go too cheap.
To help you focus your efforts on aspects of your social media platforms that will get you the highest return on investment, we recommend auditing your social media platforms. We offer a free social media audit so you can identify your top priorities.
Have any advice for how to manage social media marketing?
An effective social media marketing strategy involves many moving parts. We recommend using a planning tool like our free social media calendar so you can keep track of all your assets in one place. There are other options available, like Oneupweb’s Condario calendar, which can include design, content and other execution support. You may also benefit from social management tools like Loomly or Sprout Social, which allow you to automate future posts.
What is the best social network for my business?
This is one of the most commonly asked questions that we receive and although it’s pretty straightforward to answer when I know more about a business, it’s impossible to answer for all businesses, however…
As a general rule, I always recommend to start out by growing your presence on 2 networks (if you have a bigger team or a dedicated social media manager, you can focus on more).
Whilst I can’t tell you the second network (because it’s completely industry and target market dependent), I do suggest that all businesses and brands use Facebook.
Of the 2.77 Billion worldwide social media users, 2.3 Billion log on to Facebook at least once a month. This huge percentage is just too big to ignore.
The world’s biggest social network is an amazing place to build social proof, act as a directory (many people use Facebook to research a business), build a following and promote your business.
How often should I post on social media?
Short answer, every day. Long answer, it varies from network to network.
You should post fresh content on your social profiles every day.
Posting regularly will engage your audience, build your awareness and following, keep your brand visibility high and make your brand feel fresh and up-to-date.
When people see your brand every day, they are reminded of it when they need to make a purchase in your industry and are much more likely to become a customer.
How long does the average person spend on social media per day?
In 2019, the average social media user spent around 1 hour and 15 minutes per day on social media. eMarketer predicts that this average will increase by 8.8% in 2020 due to social distancing and people spending more time indoors during the pandemic. So we can expect that social media users will spend around 1 hour and 22 minutes on average using social media every day.
What kind of content should I post?
This also depends on your industry and what appeals to your target audience, although visuals typically take the cake on social media. Try out some of our social media post ideas and see which ones perform the best to find out what type of content your audience likes.
How soon I expect to see results?
If you define results as followers and engagement, our clients normally notice an increase in followers and engagement within the first 30 days. The results should continue to increase each month.
We recommend our clients to try this service for at least 6-12 months to see a noticeable impact on conversions. This is because the main focus of our social media management service is to develop your brand’s followers, engagement, and word-of-mouth. If you want to focus on driving conversions in the short-term, you should consider using our paid social advertising services.
Who will be working on my account?
You will be assigned a dedicated social media specialist. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each social media specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
Some of our social media marketing projects
Verndale Social Media Graphics
When Verndale commissioned the creation of a bespoke infographic they specified that they wanted to use some of the graphics for social media posts. We therefore designed the infographic to enable Verndale to use each graphic as an individual social media graphic, providing the artwork files for them to do so.
8man Social Media Graphics
Social Media Infographic design for 8Man utilising corporate branding and adhering to corporate guidelines. Design and production of 6 social media infographics for Twitter and Linkedin.
Reasons to outsource your marketing to us
Utilise expert marketing knowledge and experience
Tap into the creative brains of our experienced marketing consultants for a fresh outlook on your business. We’ll help you identify areas for improvement to achieve greater success or new tactics to employ in your marketing campaigns. And we promise no buzz words, no flash terminology just no-nonsense advice and recommendations from marketing experts.
Realign your marketing activities with your business goals
Without reviewing your marketing regularly you could be wasting time and money on marketing activities that are producing few results without even realising, let our marketing consultants give your a fresh perspective and benefit from their proven experience and track records.
Enjoy reduced rates allowing your budget to go further
By committing to regular marketing activities with Design Eclectic we’re able to discount our standard hourly rate providing you with even better value for money!
Experienced and effective marketing support
We’ve been doing this for nearly 20 years which means not only are we a lot older but more importantly we’re very good at what we do. We have a proven track record of providing not only outstanding value marketing support but just as importantly we deliver real, measurable results for your marketing campaigns. We are passionate about helping you to grow your business and we pride ourselves on being approachable, flexible and efficient with quick turnarounds and precision project management. And even better our unique setup with none of the normal agency overheads means you only pay for time and expertise!
Cost-effective efficient marketing solution when you need it
We love nothing better than to work with clients on an on-going basis as part of your team. This works particularly well for regular, scheduled marketing activities where we typically develop a marketing plan with you then make it happen, addressing the requirements identified but our outsourced marketing service can be whatever you need it to be. We also regularly provide outsourced graphic design, web updates and copywriting services on and ‘as and when’ needed basis to a number of clients.
Sign up for a free marketing consultation
A 1 hour telephone or video consultation with one of our marketing experts followed by a summary marketing report on how best to address your identified business needs. If you like what you see and want to know more about how we can help then we’d be delighted to talk some more!
