Digital Marketing
As a specialist Digital Marketing agency, we pride ourselves in going the extra mile for all of our clients. Keep your customers coming back with marketing that builds real relationships.
With Eclectic Marketing, we can create emails, videos, social media campaigns and web experiences all in-line with your brand.
Would you like a free marketing consultation for your business?
With our One Hour Free Marketing Consultation you’ll get free, no-obligation marketing advice on how to best address your identified business needs. Done by telephone or video call we’ll ask you lots of questions about your business, your competitors and the marketing you’ve been doing. It may feel like you’re doing all the talking but it’s how we learn about your business and enables us to provide the most useful and actionable marketing advice. If after that you want to know more about how we can help then we can talk some more.
What is digital marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Our digital marketing team in Newbury and Portsmouth have proven methods of making a difference to your business.
Understanding the needs of an audience, the space in which they interact and the relevant digital channels to capture their attention, will help create a digital footprint for a business. Getting involved in the right conversations will further build the brand and reputation.
Potential customers are listening to what you have to say.
Should you be ‘doing’ social media? you should be in front of your potential customers on whichever social channel they are most likely to be on
Creative & engaging email marketign is key to customer retention.
The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an opt-in list that does the following:
- Individualizes the content, both in the body and in the subject line
- States clearly what kind of emails the subscriber will get
- Offers a clear unsubscribe option
- Integrates both transactional and promotional emails
- You want your prospects to see your campaign as a valued service, not just as a promotional tool.
Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.
It can be even better if you incorporate other techniques such as marketing automation, which lets you segment and schedule your emails so that they meet your customer’s needs more effectively.
Appear in popular Search Engine result pages (SERPs).
We make sure your site is technically correct so that the Search Engines find it easy to navigate and add your pages to their indexes.
Experienced designers and developers combined.
Our website design & builds all come fully mobile responsive as standard. We can also offer custom CMS for your website., whatever your needs are, we can accommodate them to suit you and your business.
SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.
As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.
Content marketing matters, and there are plenty of stats to prove it:
- 84% of consumers expect companies to produce entertaining and helpful content experiences
- 62% of companies that have at least 5,000 employees produce content daily
- 92% of marketers believe that their company values content as an important asset
As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.
Could your website benefit from a free website audit to help boost your business?
Is your website looking tired? Or maybe the number of enquiries has fallen, if this sounds familiar then why not take advantage of our FREE website audit service? We’ll provide no-obligation actionable website advice that you can start using right away. Again if you like our recommendations for your website and you want to know more about how we can help make those improvements then we can talk some more but we promise we won’t chase, we won’t hassle it’s completely up to you, so what have you got to lose?
How can we help you?
A 1 hour telephone or video consultation with one of our marketing experts.
Followed up by a summary marketing report on how best to address your identified business needs. If you like what you see and want to know more about how we can help then we’d be delighted to talk some more!
An experienced and effective marketing resource you use and pay for only when needed.
Do you want to grow your business, but don’t need a full time Marketing Manager? Or perhaps you need a Marketing Director but not on a full time basis?
We can work as your outsourced marketing resource, as and when you need it. This has repeatedly proved to be a much more cost-effective and efficient means of handling this type of marketing work for many clients, removing the expense and commitment of taking on full time employees until the time is right for the business.
An actionable and affordable marketing plan for your business from experienced marketing professionals to ensure you get the best ROI from your budget.
Our marketing consultants typically have over 25 year of marketing experience working in both agency and client roles across a huge range of industries with businesses ranging from sole traders through to multi-national organisations.
This wealth of marketing experience and expertise means we are well qualified to provide knowledgeable marketing advice and direction for your business. Pleaseget in touchfor a no-obligation chat to find out more about how we can help you plan your marketing.
Why choose our studio for your projects?
We are a command of professional and enthusiastic people, who like what they do and are always in the process of growing and improving their skills.
Completed marketing projects to the end by our specialists.
A focused team of the best marketing specialists.
Customers who were satisfied with our work.
Our values are good organization and result orientation.
Reasons to outsource your marketing to us
Tap into the creative brains of our experienced marketing consultants for a fresh outlook on your business. We’ll help you identify areas for improvement to achieve greater success or new tactics to employ in your marketing campaigns. And we promise no buzz words, no flash terminology just no-nonsense advice and recommendations from marketing experts.
Without reviewing your marketing regularly you could be wasting time and money on marketing activities that are producing few results without even realising, let our marketing consultants give your a fresh perspective and benefit from their proven experience and track records.
By committing to regular marketing activities with Design Eclectic we’re able to discount our standard hourly rate providing you with even better value for money!
We’ve been doing this for nearly 20 years which means not only are we a lot older but more importantly we’re very good at what we do. We have a proven track record of providing not only outstanding value marketing support but just as importantly we deliver real, measurable results for your marketing campaigns. We are passionate about helping you to grow your business and we pride ourselves on being approachable, flexible and efficient with quick turnarounds and precision project management. And even better our unique setup with none of the normal agency overheads means you only pay for time and expertise!
We love nothing better than to work with clients on an on-going basis as part of your team. This works particularly well for regular, scheduled marketing activities where we typically develop a marketing plan with you then make it happen, addressing the requirements identified but our outsourced marketing service can be whatever you need it to be. We also regularly provide outsourced graphic design, web updates and copywriting services on and ‘as and when’ needed basis to a number of clients.
Digital Marketing FAQs
Digital Marketing is all about driving the right audience to your website. Our Digital Marketing FAQ can help answer any questions you may still have about the services we offer. Here are answers to the most common Digital Marketing FAQs.
Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.
Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
Social media platforms allow users to connect and engage with one another through shared content. These websites were originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.
While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.
Facebook is a free social networking site. Users do not have to pay to create profiles or business pages unless they wish to market their page through ad campaigns. Simple and easy to use, Facebook Ads can help businesses boost their visibility, market products, or promote events.
Nowadays, users are using a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages. Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop.
Every small business is different, which every website will be different. Creating a new website can be a daunting task, but EM is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services, FAQs, and Testimonials.
Besides the basics, every business should include additional web pages that are unique and relevant. Every small business is different, which means every website is different.
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
There can be no all-encompassing answer to this question except to say you should create content buyers will find relevant and useful. Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.
Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.
Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.
If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.
The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.
With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.
By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.
With reports, statistics, research, quotes, and testimonials being created on a daily basis, there is bound to be content worth re-purposing for digital marketing purposes. There are countless ways to turn formal business documents into creative online content, including infographics, podcasts, videos, and animated graphics.
Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.
As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer.
If any significant news or information has been released, that content should be posted as soon as possible. Pillar pages and landing pages content should be regularly revised as the company grows and changes.
As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.
For example, a search for “shoes” will yield greatly different results than a search for “shoes near me.” Local search often includes locations, which is why companies should keep their Google My Business profile up to date.
Great headlines are the key to getting people to read, watch or listen to your content. Over time, however, your reputation becomes a factor too, so you need to build and honor it. I like to say, “The goal of your content is not to get people to visit your website; it’s to get people to subscribe to it.”
Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.
Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value.
The reason marketers love video so much is online consumers love it. More than a billion hours of video are consumed on YouTube each day. Video is a flexible and engaging content format. It’s easy to share across multiple platforms. Smartphones and digital editing have made it far easier to create video, so the potential for a high ROI is great.
If you want to do professional marketing you need a professional copywriter. The role of a copywriter is more important than ever in the content-driven digital media world. Well-written copy builds brands, connects with the reader and inspires action.
Sign up for a free marketing consultation
A 1 hour telephone or video consultation with one of our marketing experts followed by a summary marketing report on how best to address your identified business needs. If you like what you see and want to know more about how we can help then we’d be delighted to talk some more!
